It must have seemed like such a good idea at the time. After last year’s brouhaha over atheist ads on the TTC—“There’s probably no God”—the pro-deity people thought they’d respond in kind. Bus Stop Bible Studies (BSBS—no, really, that’s the acronym) has put out a smattering of God-infused marketing messages on the sides of streetcars and buses. The ads feature attractive people with thoughtful expressions as they wonder “What is hell?” the same way they might wonder “Why can’t I get real modelling work?” The ads urge Torontonians to go to a Web site to find answers to the questions, and that’s where the good idea turned troublesome. Some TTC riders who went on-line to find the answer to “Does God care if I’m gay?” didn’t like what they found.
The [BSBS ad] that’s drawing ire is “Does God care if I’m gay?” The photo of a tattooed young man directs transit riders to the page http://www.answerme.com/doesgodcare. The long answer to the question reads, in part, “We know from passages throughout Scripture that God hates homosexual acts BUT no more than any other sinful act.”